1. Review
What evidence can the team publish?
Read the situation before the video pauses.
Marketing example
Build a case study around available proof.
Choose the strongest evidence you have. The video builds a case-study format around that evidence.
How it was built
A choice controls the next scene
Native buttons save the selected path and open the matching result. The recap displays the path summary.
- Buttons
- Video branching
- Viewer variables
What it does
The proof source controls the story, visuals, and viewer interaction.
The organization and results are fictional. Any real metric or testimonial would require source evidence and permission.
Inside the experience
What the viewer does
The video gives each interaction a clear job in the route.
2. Choose
Select an answer
Choose A workflow screen recording, Approved employee interviews, or Authored decision-path logs.
3. Follow
Open the result
The video opens the matching route and carries the selected path into the recap.
What it reports
Each interaction is measured
- Viewer choice
- The report stores the answer selected in the decision scene.
- Result route
- The session shows which result scene opened after the choice.
- Selected Path
- The recap keeps the saved value with the viewer session.
More examples
See what else is possible
Each related page contains a published example you can use.
Marketing
Choose the next trail step
After a water test, choose waterproof construction, trail fit, or a rock-grip test.
Watch →Marketing
Landing page intent split
Choose fewer payroll errors, faster setup, or a team comparison and see the message that matches that intent.
Watch →Marketing
Product tour CTA stack
Choose a setup guide, a tailored demo, or a trial checklist at the end of a fictional product tour.
Watch →Build one like it
Start from a video you already have
The interactions were added on top of an existing recording.