ThingLink comparison
ThingLink covers interactive images, video, 360 media, and XR. Mindstamp is more specialized for interactive video, business actions, and viewer-level response data.
Quick answer
Start with the job that matters. The right choice can be one product, both products, or a different tool.
Choose ThingLink for
Choose Mindstamp for
Side-by-side comparison
Plan limits and product scope can change. Use the official sources below before you buy.
| Decision area | ThingLink | Mindstamp |
|---|---|---|
| Primary job | Interactive and immersive media across images, 360 content, simulations, PDFs, slides, and video. | Focused interactive video creation, measurement, and action. |
| Best fit | Educators and training teams building virtual tours, spatial learning, and mixed-media interactive experiences. | Teams whose core need is video interactions with viewer-level data, CTAs, lead capture, branching, personalization, and reporting. |
| Interaction coverage | Varies by product, plan, and implementation. | Questions, buttons, hotspots, branching, lead capture, personalization, shoppable video, paywalls, and analytics. |
| Publishing model | Often strongest when used with the competitor’s other products. | Uploaded video or supported source video, published as a link, embed, or integration. |
| Reporting and data | Varies by product, plan, identity method, and integration. | Viewer-level watch, response, click, branch, score, and completion data with exports and integrations. |
| Pricing posture | ThingLink lists Create Starter at $232 per year or $29 monthly, Create XR at $792 per year or $99 monthly, Team from $500 monthly, Business from $1,500 monthly, and custom Enterprise pricing. | Basic $99, Core $299, and Pro $499 per month, plus custom Enterprise plans. |
Price and fit
ThingLink pricing
ThingLink lists Create Starter at $232 per year or $29 monthly, Create XR at $792 per year or $99 monthly, Team from $500 monthly, Business from $1,500 monthly, and custom Enterprise pricing.
Status: Active.
Mindstamp pricing
Basic is $99, Core is $299, and Pro is $499 per month, with Scale and Ultra above them. Enterprise pricing is custom. A 14-day trial does not require a credit card.
See Mindstamp pricing →What Mindstamp measures
Decision guide
Choose ThingLink
Choose ThingLink if your project is immersive learning, 360 tours, or interactive media beyond video.
Choose Mindstamp
Choose Mindstamp if the core need is interactive video with questions, CTAs, branching, lead capture, personalization, and reporting.
Research sources
We used official product, help, pricing, and acquisition sources. Links open the source used for this review.
Research checked August 20, 2026. Product features and prices can change.
Comparison FAQ
It can be. Mindstamp is the better fit when the main requirements are questions, CTAs, hotspots, branching, lead capture, personalization, and viewer-level reporting. ThingLink can be the better fit for the job described on this page.
Choose ThingLink if your project is immersive learning, 360 tours, or interactive media beyond video.
Choose Mindstamp if the core need is interactive video with questions, CTAs, branching, lead capture, personalization, and reporting.
ThingLink lists Create Starter at $232 per year or $29 monthly, Create XR at $792 per year or $99 monthly, Team from $500 monthly, Business from $1,500 monthly, and custom Enterprise pricing.
It depends on the project. Mindstamp can use uploaded video and supported source-video workflows. Some teams replace a narrow tool. Other teams keep their host and use Mindstamp only for videos that need deeper interaction and response data.
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Add a question, branch, or call to action. Then check the data that the video returns.
Mindstamp is not affiliated with ThingLink.