| Primary job | Focused interactive video creation, measurement, and action. | End-to-end e-learning course authoring with Rise, Storyline, review, collaboration, and LMS publishing. |
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| Best fit | Teams that want to make existing videos interactive quickly and measure each viewer’s questions, choices, clicks, and completion. | Learning teams building complete responsive courses, custom e-learning modules, and LMS packages. |
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| Interaction coverage | Questions, buttons, hotspots, branching, lead capture, personalization, shoppable video, paywalls, and analytics. | Varies by product, plan, and implementation. |
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| Publishing model | Uploaded video or supported source video, published as a link, embed, or integration. | Often strongest when used with the competitor’s other products. |
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| Reporting and data | Viewer-level watch, response, click, branch, score, and completion data with exports and integrations. | Varies by product, plan, identity method, and integration. |
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| Pricing posture | Basic $99, Core $299, Pro $499, Scale $999, Ultra $2499 per month (USD, billed monthly). Enterprise pricing is custom. | Articulate lists Articulate 360 AI at $1,449 per user per year for Personal and $1,749 per user per year for Teams. Subscriptions are billed annually; verify the selected package and any add-ons in its current pricing calculator. |
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