Rules on any signal
Answers, clicks, variables, and data passed into the video can all gate what appears.
Move through the video
Conditional logic in video.
Show, hide, and reroute interactions based on what the viewer answered, clicked, or brought with them from your data.
What it does
One video that behaves differently per person
Conditional logic hides irrelevant content and shows each viewer the right next step.
One source video
Use one recording to serve several audiences through conditional rules.
Works with each interaction
Apply conditions to any interaction while the source footage stays unchanged.
In practice
What logic is used for
Qualification, remediation, and personalization.
- Skipping sections a returning viewer has already completed
- Routing a disqualifying answer to a self-service path
- Showing region-specific compliance content from a passed-in value
What gets reported
The path each viewer took
Every interaction on the timeline is recorded against the viewer who used it.
Standard video analytics
412 plays
A play count does not tell you who watched, or what they did at this moment in the video.
Viewer report · Conditional logic412 viewers
- Dana K.
- Took the pricing path at 1:10 · watched 92%
- S. Patel
- Took the onboarding path at 1:10 · watched 100%
- M. Okafor
- Stopped at 0:58 · before the first choice
+ 409 more viewers
Related
What teams add next
These combine on one timeline. Most videos use three or four together.
Chapters
Break a recording into named, searchable chapters so viewers can see the structure and jump straight to a section.
Navigation
Pause, skip, rewind, or jump to another video when an answer, condition, or viewer action calls for it.
Transcripts
Generate a transcript that viewers can read, search, and click to jump to the exact moment a phrase was said.
Buttons
Add clickable buttons that open links, jump the timeline, capture a lead, or start a branch at any moment you choose.
Call to action
Place a clear call to action at the moment the video gives the viewer a reason to act.
Comments
Overlay timed comments on the recording to add context, corrections, or commentary without touching the footage.
Questions
What teams ask about conditional logic
What can a rule read?
Answers, clicks, progress, and any variable passed into the video from your own systems.
Can rules combine?
Yes. Layer conditions so an interaction appears only when several rules are true.
Try it on one video
Make one interaction conditional
Hide the section half your audience does not need and watch completion move.