1. Review
Define the Meaningful Interaction
If 80 of 200 qualified views include a scenario answer, what is the scenario-answer rate?
Product demo example
Unpacking Engagement in Corporate Training
An engagement rate is useful only when the interaction and denominator are clear. Work this fixed example.
How it was built
The viewer's choice controls the route
Mindstamp saves engagement rate result, opens the matching scene, and keeps the response in the session recap.
- Buttons
- Video branching
- Viewer variables
What it does
Choose the precomputed scenario-answer rate.
The formula and values are illustrative. Teams must define the event before comparing rates.
Inside the experience
What the viewer does
The video gives each interaction a clear job in the route.
2. Choose
Select an answer
Choose 40%, 250%, or 80%.
3. Follow
See the result
The video opens the matching scene and carries engagement rate result into the recap.
What it reports
Each interaction is measured
- Viewer choice
- The report stores the answer selected in the decision scene.
- Result route
- The session shows which result scene opened after the choice.
- Engagement Rate Result
- The recap keeps the saved value with the viewer session.
More examples
See what else is possible
Each related page contains a published example you can use.
Recruiting
Career recruiting
A Swiss recruiting firm lets candidates explore different career paths, then leave their details.
Watch →Entertainment
Choose-your-own-adventure film
An interactive horror film by The Count’s Den. Viewers choose what happens next.
Watch →Marketing
Choose your own journey
A branching story. Each choice the viewer makes changes the next scene.
Watch →Build one like it
Start from a video you already have
The interactions were added on top of an existing recording.