1. Compare
Read three signals
The scene presents a route choice, watch rate, and view count together.
Analytics example
A video analytics decision based on viewer intent.
Compare a selected route, an 82 percent watch rate, and raw views. Choose the signal that gives the team the best follow-up context.
How it was built
The example puts metrics in a decision
The viewer compares three signals, selects one, and receives an explanation of what that signal can and cannot show.
- Buttons
- Video branching
- Viewer-level reporting
What it does
The example separates an explicit content choice from watch rate and aggregate view count.
The selected signal is saved so the recap can show the reasoning path taken by the viewer.
Inside the experience
What the viewer does
The video gives each interaction a clear job in the route.
2. Select
Choose the useful signal
The viewer identifies the metric that gives the clearest follow-up context.
3. Explain
See the practical limit
The result scene explains what the selected signal supports.
What it reports
Each interaction is measured
- Signal selected
- The report stores the metric the viewer chose.
- Reasoning path
- The route identifies the explanation the viewer saw.
- Viewer context
- The example shows how choices can sit beside watch data.
More examples
See what else is possible
Each related page contains a published example you can use.
Demo
Video branching
Allow viewers to choose their own path through your content with video branching, also known as "Choose Your Own Adventure" experiences.
Watch →Marketing
Choose your own journey
Put the viewer in control with video branching, also known as "choose your own adventure" experiences!
Watch →Recruiting
Career recruiting
Interactive career recruiting example made with Mindstamp!
Watch →Build one like it
Start from a video you already have
The interactions were added on top of an existing recording.