1. Ask
Choose the service topic
The viewer selects outage, billing, or energy-saving information.
Customer service example
A customer update shaped by the viewer’s question.
Choose outage status, a bill explanation, or energy-saving help and open the update that matters now.
How it was built
One update answers three customer needs
The first button saves the customer’s topic and skips directly to the relevant service explanation.
- Buttons
- Video branching
- Viewer variables
What it does
The video does not force every customer through the same announcement.
Each route gives a focused answer and carries the selected topic into the recap.
Inside the experience
What the viewer does
The video gives each interaction a clear job in the route.
2. Answer
Open the focused update
The branch skips unrelated content and gives the requested explanation.
3. Record
Keep the topic
The report stores which service need brought the viewer forward.
What it reports
Each interaction is measured
- Service topic
- The report records the customer’s selected need.
- Update route
- The view record shows which explanation played.
- Replay available
- The viewer can return and open another service topic.
More examples
See what else is possible
Each related page contains a published example you can use.
Training
Choose an evaluation lens
Select Kirkpatrick Level 3, Phillips ROI, or the Success Case Method and see the evidence each approach needs.
Watch →Marketing
Choose the next trail step
After a water test, choose waterproof construction, trail fit, or a rock-grip test.
Watch →Product demo
Progressive disclosure desk
Choose to write a draft, review changes, or publish and see only the information needed for that action.
Watch →Build one like it
Start from a video you already have
The interactions were added on top of an existing recording.