1. Ask
Choose the security issue
The viewer selects phishing, access review, or vendor risk.
Lead generation example
A lead qualifier that gives value first.
Choose phishing reports, access reviews, or vendor risk and receive a matching resource preview before the next step.
How it was built
The first answer selects the useful resource
Three intent buttons save the security topic and open the matching guide preview before a call to action.
- Buttons
- Video branching
- Viewer variables
What it does
The example qualifies interest by asking about the work on the viewer’s desk.
Each route gives a relevant resource preview, then carries the selected topic into the recap.
Inside the experience
What the viewer does
The video gives each interaction a clear job in the route.
2. Give
Open the matching guide
The video presents a focused resource before it asks for another action.
3. Qualify
Keep the topic
The selected issue becomes a viewer variable for follow-up context.
What it reports
Each interaction is measured
- Topic selected
- The report stores the security issue chosen.
- Resource route
- The view record shows which guide preview opened.
- CTA activity
- The final action remains tied to the selected topic.
More examples
See what else is possible
Each related page contains a published example you can use.
Training
Choose an evaluation lens
Select Kirkpatrick Level 3, Phillips ROI, or the Success Case Method and see the evidence each approach needs.
Watch →Marketing
Choose the next trail step
After a water test, choose waterproof construction, trail fit, or a rock-grip test.
Watch →Product demo
Progressive disclosure desk
Choose to write a draft, review changes, or publish and see only the information needed for that action.
Watch →Build one like it
Start from a video you already have
The interactions were added on top of an existing recording.