1. Review
Match the Lead Magnet to Intent
A viewer chooses “Start strength training at home.” Which offer best continues the lesson?
Marketing example
Match a lead magnet to the viewer's stated goal.
A useful lead magnet answers the next question created by the content. Match this offer to the viewer’s goal.
How it was built
The viewer's choice controls the route
Mindstamp saves lead magnet, opens the matching scene, and keeps the response in the session recap.
- Buttons
- Video branching
- Viewer variables
What it does
Choose the follow-up resource for a beginner strength path.
The example does not submit personal data, send email, or claim a conversion rate.
Inside the experience
What the viewer does
The video gives each interaction a clear job in the route.
2. Choose
Select an answer
Choose A beginner equipment checklist, An advanced marathon plan, or A blank newsletter signup.
3. Follow
See the result
The video opens the matching scene and carries lead magnet into the recap.
What it reports
Each interaction is measured
- Viewer choice
- The report stores the answer selected in the decision scene.
- Result route
- The session shows which result scene opened after the choice.
- Lead Magnet
- The recap keeps the saved value with the viewer session.
More examples
See what else is possible
Each related page contains a published example you can use.
Marketing
Choose your own journey
A branching story. Each choice the viewer makes changes the next scene.
Watch →Recruiting
Career recruiting
A Swiss recruiting firm lets candidates explore different career paths, then leave their details.
Watch →Entertainment
Choose-your-own-adventure film
An interactive horror film by The Count’s Den. Viewers choose what happens next.
Watch →Build one like it
Start from a video you already have
The interactions were added on top of an existing recording.