1. Ask
Identify the goal
The landing video offers three concrete reasons to continue.
Marketing example
A landing-page video that asks why you came.
Choose fewer payroll errors, faster setup, or a team comparison and see the message that matches that intent.
How it was built
One landing video serves three intents
The first click saves the visitor’s goal and opens a result scene written for that need.
- Buttons
- Video branching
- Viewer variables
What it does
The example gives the visitor control before presenting more product detail.
Each route can carry a different proof point and next step while the report keeps the selected intent.
Inside the experience
What the viewer does
The video gives each interaction a clear job in the route.
2. Match
Open the relevant message
The selected goal determines the next product scene.
3. Record
Keep the intent
A variable adds the goal to the viewer-level report.
What it reports
Each interaction is measured
- Visitor intent
- The report stores the landing-page goal selected.
- Message route
- The view record shows which tailored scene opened.
- Completion
- The recap confirms the route and offers another pass.
More examples
See what else is possible
Each related page contains a published example you can use.
Marketing
Choose the next trail step
After a water test, choose waterproof construction, trail fit, or a rock-grip test.
Watch →Marketing
Product tour CTA stack
Choose a setup guide, a tailored demo, or a trial checklist at the end of a fictional product tour.
Watch →Marketing
Choose your own journey
Put the viewer in control with video branching, also known as "choose your own adventure" experiences!
Watch →Build one like it
Start from a video you already have
The interactions were added on top of an existing recording.