1. Review
Which response best matches “clear ownership”?
Review the situation before the video pauses.
Marketing example
From Theory to Practice With Branching Scenarios
Which response best matches “clear ownership”?
How it was built
The viewer's choice controls the route
Mindstamp saves selected route, opens the matching scene, and keeps the response in the session recap.
- Questions
- Video branching
- Viewer variables
What it does
Ask the employee to apply the brand promise during a service failure.
The company, promise, and customer are fictional. The example does not claim that one response creates loyalty.
Inside the experience
What the viewer does
The video gives each interaction a clear job in the route.
2. Choose
Select an answer
Choose I will verify the order and explain the next action, You need to contact the carrier, or Delays happen during busy periods.
3. Follow
See the result
The video opens the matching scene and carries selected route into the recap.
What it reports
Each interaction is measured
- Viewer choice
- The report stores the answer selected in the decision scene.
- Result route
- The session shows which result scene opened after the choice.
- Selected Route
- The recap keeps the saved value with the viewer session.
More examples
See what else is possible
Each related page contains a published example you can use.
Build one like it
Start from a video you already have
The interactions were added on top of an existing recording.