1. Review
Which account do you want to interpret?
Review the situation before the video pauses.
Marketing example
Tracking Actions That Signal True Engagement
Choose a fictional account signal. The video explains what it supports and what remains unknown.
How it was built
The viewer's choice controls the route
Mindstamp saves selected path and path summary, opens the matching scene, and keeps the response in the session recap.
- Buttons
- Video branching
- Viewer variables
What it does
Feature adoption, help-seeking, and renewal action need different follow-ups.
All account data are illustrative. No single engagement score or action proves satisfaction, renewal, or churn risk.
Inside the experience
What the viewer does
The video gives each interaction a clear job in the route.
2. Choose
Select an answer
Choose A: 6 of 8 users active; weekly approvals, B: help opened 4 times; no import, or C: 9 active users; renewal owner unknown.
3. Follow
See the result
The video opens the matching scene and carries selected path and path summary into the recap.
What it reports
Each interaction is measured
- Viewer choice
- The report stores the answer selected in the decision scene.
- Result route
- The session shows which result scene opened after the choice.
- Selected Path and Path Summary
- The recap keeps the saved value with the viewer session.
More examples
See what else is possible
Each related page contains a published example you can use.
Marketing
Choose the next trail step
After a water test, choose waterproof construction, trail fit, or a rock-grip test.
Watch →Marketing
Landing page intent split
Choose fewer payroll errors, faster setup, or a team comparison and see the message that matches that intent.
Watch →Marketing
Product tour CTA stack
Choose a setup guide, a tailored demo, or a trial checklist at the end of a fictional product tour.
Watch →Build one like it
Start from a video you already have
The interactions were added on top of an existing recording.