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Marketing example

The Thumbnail-to-Landing-Page Playbook

A message asks you to reset payroll access through an unfamiliar link. What do you do?

Press play and use the interactions in this published example.

Read the related guide

4.9/5Capterra

How it was built

The viewer's choice controls the route

Mindstamp saves selected route, opens the matching scene, and keeps the response in the session recap.

  • Questions
  • Video branching
  • Viewer variables

What it does

Complete the training task after opening a linked email thumbnail.

The email and player are fictional. The example does not send email or record a real employee.

Inside the experience

What the viewer does

The video gives each interaction a clear job in the route.

1. Review

A message asks you to reset payroll access through an unfamiliar link. What do you do?

Review the situation before the video pauses.

2. Choose

Select an answer

Choose Report the message through the approved channel, Open the link to inspect it, or Reply and ask if it is real.

3. Follow

See the result

The video opens the matching scene and carries selected route into the recap.

What it reports

Each interaction is measured

Viewer choice
The report stores the answer selected in the decision scene.
Result route
The session shows which result scene opened after the choice.
Selected Route
The recap keeps the saved value with the viewer session.

Build one like it

Start from a video you already have

The interactions were added on top of an existing recording.