1. Watch
Reach the product decision
The video gives enough context before it asks for intent.
Marketing example
A product video that asks what the prospect needs next.
Choose a workflow tour, team-control comparison, or rollout checklist and open the matching next step.
How it was built
The answer routes the prospect by intent
Three buttons save a learn, compare, or evaluate signal and open the matching product information.
- Buttons
- Video branching
- Viewer variables
What it does
The example gives the viewer a useful result before the final call to action.
The selected route remains available in the recap and viewer report.
Inside the experience
What the viewer does
The video gives each interaction a clear job in the route.
2. Choose
Select the next information
Pick a workflow, team-control, or rollout route.
3. Continue
Open the relevant step
The video shows the requested information and keeps the choice.
What it reports
Each interaction is measured
- Intent route
- The report stores the learn, compare, or evaluate choice.
- Content path
- The session shows which product scene opened.
- CTA availability
- The recap offers the trial link after the useful result.
More examples
See what else is possible
Each related page contains a published example you can use.
Marketing
Choose the next trail step
After a water test, choose waterproof construction, trail fit, or a rock-grip test.
Watch →Marketing
Landing page intent split
Choose fewer payroll errors, faster setup, or a team comparison and see the message that matches that intent.
Watch →Marketing
Product tour CTA stack
Choose a setup guide, a tailored demo, or a trial checklist at the end of a fictional product tour.
Watch →Build one like it
Start from a video you already have
The interactions were added on top of an existing recording.