1. Review
Qualify the Training Interest
A viewer chooses “career change” and “within three months.” What should the video offer next?
Marketing example
Rethinking B2C Lead Generation for Corporate Training
Interactive lead generation can use declared intent to make the next offer useful. Choose the follow-up.
How it was built
The viewer's choice controls the route
Mindstamp saves consumer next step, opens the matching scene, and keeps the response in the session recap.
- Buttons
- Video branching
- Viewer variables
What it does
Pick the resource for a near-term career-change path.
The sample does not send data to a CRM or make an eligibility decision.
Inside the experience
What the viewer does
The video gives each interaction a clear job in the route.
2. Choose
Select an answer
Choose A role-transition course outline, An unrelated hobby guide, or An immediate payment demand.
3. Follow
See the result
The video opens the matching scene and carries consumer next step into the recap.
What it reports
Each interaction is measured
- Viewer choice
- The report stores the answer selected in the decision scene.
- Result route
- The session shows which result scene opened after the choice.
- Consumer Next Step
- The recap keeps the saved value with the viewer session.
More examples
See what else is possible
Each related page contains a published example you can use.
Marketing
Choose your own journey
A branching story. Each choice the viewer makes changes the next scene.
Watch →Recruiting
Career recruiting
A Swiss recruiting firm lets candidates explore different career paths, then leave their details.
Watch →Entertainment
Choose-your-own-adventure film
An interactive horror film by The Count’s Den. Viewers choose what happens next.
Watch →Build one like it
Start from a video you already have
The interactions were added on top of an existing recording.