| Primary job | Marketing video hosting, website video analytics, channels, webinars, forms, and CTAs. | Focused interactive video creation, measurement, and action. |
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| Best fit | B2B marketing teams that want polished video hosting and straightforward lead capture. | Teams that need the video itself to become a branching, measurable, interactive workflow. |
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| Interaction coverage | Varies by product, plan, and implementation. | Questions, buttons, hotspots, branching, lead capture, personalization, shoppable video, paywalls, and analytics. |
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| Publishing model | Often strongest inside the competitor product ecosystem. | Uploaded video or supported source video, published as a link, embed, or integration. |
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| Reporting and data | Varies by product, plan, identity method, and integration. | Viewer-level watch, response, click, branch, score, and completion data with exports and integrations. |
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| Pricing posture | Wistia lists a Free plan, a Business plan at $79 per month when billed annually, and custom Enterprise pricing. | Basic $99, Core $299, and Pro $499 per month, plus custom Enterprise plans. |
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