Wirewax comparison
Wirewax is no longer a separate buying path. Vimeo acquired Wirewax in 2021 and now documents interactive video inside Vimeo Enterprise. Compare Mindstamp with Vimeo if you are evaluating this product line today.
Quick answer
Start with the job that matters. The right choice can be one product, both products, or a different tool.
Choose Wirewax for
Choose Mindstamp for
Side-by-side comparison
Plan limits and product scope can change. Use the official sources below before you buy.
| Decision area | Wirewax | Mindstamp |
|---|---|---|
| Primary job | Legacy hotspots, object-aware interactivity, branching, overlays, and shoppable video. | Focused interactive video creation, measurement, and action. |
| Best fit | Teams specifically seeking Vimeo Enterprise interactive capabilities descended from Wirewax. | Former Wirewax evaluators seeking a current independent interactive video platform. |
| Interaction coverage | Varies by product, plan, and implementation. | Questions, buttons, hotspots, branching, lead capture, personalization, shoppable video, paywalls, and analytics. |
| Publishing model | Often strongest inside the competitor product ecosystem. | Uploaded video or supported source video, published as a link, embed, or integration. |
| Reporting and data | Varies by product, plan, identity method, and integration. | Viewer-level watch, response, click, branch, score, and completion data with exports and integrations. |
| Pricing posture | There is no current standalone Wirewax price. Vimeo places current interactive video features on Enterprise plans. | Basic $99, Core $299, and Pro $499 per month, plus custom Enterprise plans. |
Price and fit
Wirewax pricing
There is no current standalone Wirewax price. Vimeo places current interactive video features on Enterprise plans.
Status: Acquired by Vimeo.
Mindstamp pricing
Basic is $99, Core is $299, and Pro is $499 per month. Enterprise pricing is custom. A 14-day trial does not require a credit card.
See Mindstamp pricing →What Mindstamp measures
Decision guide
Choose Wirewax
Choose Vimeo Enterprise if you specifically want the Vimeo/Wirewax lineage inside a broader Vimeo platform.
Choose Mindstamp
Choose Mindstamp if you are looking for a Wirewax-style interactive video replacement focused on accessible interactivity.
Research sources
We used official product, help, pricing, and acquisition sources. Links open the source used for this review.
Official source
Official source
Research checked August 20, 2026. Product features and prices can change.
Comparison FAQ
It can be. Mindstamp is the better fit when the main requirements are questions, CTAs, hotspots, branching, lead capture, personalization, and viewer-level reporting. Wirewax can be the better fit for the job described on this page.
Choose Vimeo Enterprise if you specifically want the Vimeo/Wirewax lineage inside a broader Vimeo platform.
Choose Mindstamp if you are looking for a Wirewax-style interactive video replacement focused on accessible interactivity.
There is no current standalone Wirewax price. Vimeo places current interactive video features on Enterprise plans.
It depends on the project. Mindstamp can use uploaded video and supported source-video workflows. Some teams replace a narrow tool. Other teams keep their host and use Mindstamp only for videos that need deeper interaction and response data.
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Add a question, branch, or call to action. Then check the data that the video returns.
Mindstamp is not affiliated with Wirewax.
