| Primary job | Shoppable video, live shopping, product overlays, add-to-cart, and video commerce analytics. | Focused interactive video creation, measurement, and action. |
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| Best fit | Retail and ecommerce brands focused on product overlays, conversion, and catalog-driven video commerce. | Teams that need shoppable moments plus richer interactive video for learning, lead capture, personalization, and analytics. |
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| Interaction coverage | Varies by product, plan, and implementation. | Questions, buttons, hotspots, branching, lead capture, personalization, shoppable video, paywalls, and analytics. |
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| Publishing model | Often strongest when used with the competitor’s other products. | Uploaded video or supported source video, published as a link, embed, or integration. |
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| Reporting and data | Varies by product, plan, identity method, and integration. | Viewer-level watch, response, click, branch, score, and completion data with exports and integrations. |
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| Pricing posture | Smartzer offers Pay As You Go access for Shopify merchants. Ask Smartzer to confirm the price and terms for other uses. | Basic $99, Core $299, and Pro $499 per month, plus custom Enterprise plans. |
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