Choice
Let viewers choose what interests them
Ask what a viewer wants to see and show the product, topic, or path they select.
Marketing use case
Test the CTA, not the guess.
Test different CTA variations, form placements, and question strings on the fly. Maximize your marketing spend with real-time behavioral correlations.
Marketing use case
Optimize video CTAs, forms, and interaction timing with behavioral feedback.
Compare interaction placements, CTA language, and viewer paths to find what actually converts.
- Compare wording, placement, and timing on the same asset
- Read click-through against the interaction and its timecode
- Keep the variant that converts and retire the one that does not
Inside the video
Add choices, forms, and calls to action
Show different content, collect information, and record each answer or click.
Capture
Collect contact information while they watch
Place a form at any timecode and keep the viewer in the video while they submit it.
Next step
Add the next step inside the video
Place a link, download, booking calendar, or checkout action at the relevant point in the video.
The report
See what each viewer is interested in
Views tell you how many people watched. Mindstamp shows what they chose, clicked, answered, and acted on.
Standard video analytics
12,400 plays
Views and average watch time show reach. They do not tell you what individual viewers were interested in.
Mindstamp viewer report12,400 viewers
- S. Kim
- Completed the product quiz · matched to a product · clicked Shop
- J. Baker
- Watched to the end · submitted an email for the launch list
- Pricing interest
- 1,840 viewers selected pricing as their next step
+ 12,398 more viewers
Marketing use case directory
Interactive marketing video use cases
Explore product tours, lead capture, shopping, landing pages, interaction tests, and webinar paths.
Marketing overview
Let viewers choose what interests them, answer questions, explore products, submit their information, and click the next step without leaving the video.
Explore →Product tours
Let prospects pick the features they care about and skip the ones they do not.
Explore →Lead capture
Place forms in the video and send each submission to your CRM.
Explore →Shoppable video
Tag products in the frame and move viewers from the video to the cart.
Explore →Landing page video
Ask a question, collect an email, or open the next page from the video.
Explore →Webinar repurposing
Divide a long recording into chapters and let viewers choose the topics they want.
Explore →Marketing FAQ
Questions about interactive marketing video
How forms, CRM data, existing campaign videos, and calls to action work.
Does captured data reach our CRM?
Yes. Contacts, answers, and interaction events pass to HubSpot, Salesforce, Zapier, or a webhook, so the lead arrives with its context attached.
Will gating the video cost us views?
It can, which is why the gate is placed rather than fixed. Put it after the value is delivered, or ask for the email as an optional interaction instead.
Can we use the campaign videos we have already made?
Yes. Interactions are added on top of the existing file, including video already hosted on YouTube, Vimeo, Wistia, or your own player.
How do we know which CTA worked?
Every click, answer, and form submit is reported against the interaction and the timecode it sat on, so you compare placements rather than guessing.
Does this only work for product demos?
No. The same interactions run on webinars, ads, landing page video, customer stories, and launch content.
Start with one asset
Add lead capture to one campaign video
Start with an existing campaign video, place a form or call to action in it, and review each submission and click.