A real ordered scale
Five- or seven-point items with your own anchor labels, not a generic reaction widget.
Ask a question
Likert scale questions in video.
Run proper Likert items inside the video so attitude and confidence surveys sit where the material is.
What it does
Survey instruments that keep their shape
A validated scale keeps its full response range and anchor labels.
Survey in the video
The instrument runs in the video, so responses are tied to each viewing session.
Exportable per respondent
Every item is stored against the viewer, ready for whatever analysis you already run.
In practice
Where Likert items belong
Attitude, confidence, and perception measures that need to stand up to scrutiny.
- Pre- and post-training confidence measures
- DEI and culture surveys delivered as video
- Course evaluation instruments in higher education
What gets reported
Every answer, by viewer
Every interaction on the timeline is recorded against the viewer who used it.
Standard video analytics
412 plays
A play count does not tell you who watched, or what they did at this moment in the video.
Viewer report · Likert scale questions412 viewers
- R. Alvarez
- Answered at 0:42 · response saved · watched to the end
- J. Whitfield
- Answered at 0:42 · answer marked incorrect · reviewed the section
- M. Okafor
- Stopped at 0:38 · no answer submitted
+ 409 more viewers
Related
What teams add next
These combine on one timeline. Most videos use three or four together.
Choose-all questions
Let viewers select each option that applies, then score the full response set.
Correct answers
Set the correct response on any question so Mindstamp scores it automatically and reports who passed.
Date questions
Collect a real date from the viewer inside the video, in a format that stays usable downstream.
Drawing response
Ask viewers to circle, mark, or annotate directly on the frame, and keep the drawing as their submitted answer.
Dropdown questions
Give viewers a dropdown when there are too many options to show as buttons, and keep the frame clean.
Free response questions
Ask an open question inside the video and collect typed answers against each viewer, no form page required.
Questions
What teams ask about likert scale questions
Can I set my own anchor labels?
Yes. The labels at each point are yours, so an existing validated instrument keeps its wording.
Are responses anonymous?
That is your choice. Identity is only captured where you place an interaction that asks for it.
Try it on one video
Run your instrument as video
Put the first three items in a recording and compare the response rate to your last email survey.