WIREWAX vs. Mindstamp: How do they compare?

With so much interactive video software available today, it can be hard to know what’s best for your business. If you don't know what to look for when it comes to functionality, features, and pricing, the research process could take months. 

While WIREWAX is one of the most well-known brands when it comes to interactive video, it has its limitations, prompting the question, “Is there a WIREWAX alternative when it comes to interactive video platforms?” Instead of surfing the web for hours trying to find the best alternative, we’ve done the research for you. 

Below is a breakdown of WIREWAX and how it compares to the leading interactive video platform, Mindstamp.

WIREWAX Breakdown

WIREWAX’s interactive video platform allows users to create immersive interactive and commerce videos. WIREWAX combines AI-based object tracking with a drag-and-drop interface to create interactive video experiences. While Wirewax primarily highlights its commerce capabilities, they also offer solutions for education and entertainment. 

Users have access to hotspots and clickable video overlays to add interactivity to their videos. Their interactive studio is designed for users to add shoppable elements and overlays directly into any video and track audience engagement and performance.

Since Wirewax is currently in a transition state after being acquired by Vimeo in 2021, it’s unclear if any of the features or plans will change. By Vimeo investing in an interactive video platform like WIREWAX, it shows that the big players in the video industry know the power of interactive video.

WIREWAX Features

  • Hotspots and video overlays
  • Branching capabilities
  • Performance analytics dashboard


WIREWAX is one of the most expensive platforms on the market with a free trial only available upon request. Users can choose between two different pricing plans, depending on the size of their business. 

  • Small Brand: $999 per month (billed annually)
  • Enterprise: 3 different tiers starting at $23,988 (billed annually)

Why Mindstamp is the best WIREWAX alternative

Mindstamp is an interactive video platform that makes it easy to turn any existing sales, marketing, and training video into an intelligent and interactive viewer experience. Mindstamp has a variety of interactive tools similar to WIREWAX, including:

  • Buttons
  • Hotspots
  • Questions
  • Branching
  • Shoppable elements
  • Personalization

In addition to its extensive interactive features, Mindstamp has a great support network including a comprehensive help center and a dedicated support team available via meeting or chat to ensure you’re maximizing Mindstamp’s capabilities.

Mindstamp offers a free trial for all new users and has a variety of affordable pricing plans available, including an Enterprise option where businesses can customize their interactive video needs:

  • Free trial
  • Starter: $29/month
  • Core: $99/month
  • Pro: $249/month
  • Enterprise: Custom

To learn more about how Mindstamp can help you achieve your business goals, visit our website or request a personalized demo with one of our interactive video experts to discuss unique capabilities for your business needs.