Video consumption levels have been increasing for years. In fact, as of 2022, an average person is predicted to spend 100 minutes per day watching online videos. That’s a lot of video content that needs to be created, optimized, and shared. With high demand for content to consume comes an increasingly high demand for platforms that allow brands to easily share their video content with consumers effectively and engagingly.
Vimeo is one of the most well-known video platforms, with over 260 million users. With user numbers like that, it’s clear that they have a wide variety of product offerings, but are they developed enough to meet interactive video needs?
Below is a breakdown of Vimeo and its comparison to the leading interactive video platform, Mindstamp.
Vimeo markets itself as a video platform with tools to create, manage and grow your video content. Vimeo is a popular choice for both individuals and groups who are looking for a range of features that enable creators to have the tools they need to create videos.
As Vimeo is also a hosting platform, your external content or material from other hosting sites may not be directly compatible with Vimeo and will require a re-upload in order to work.
Vimeo recently acquired the interactive video platform Wirewax. While Vimeo currently has a few interactive features, Wirewax will be bringing more interactive video functionality to Vimeo. WIREWAX is currently one of the most expensive platforms on the market with a free trial only available upon request, making Mindstamp’s interactive video platform a preferred addition to your Vimeo subscription.
Vimeo offers various plans to help meet its user’s video needs, including a free trial. However, Vimeo's interactive features are only available through the Vimeo Pro and Vimeo Business plans.
Mindstamp is an interactive video platform that makes it easy to turn any existing sales, marketing, and training video into an intelligent and interactive viewer experience with various interactive features to transform any video.
Mindstamp offers a free trial for all new users and has various affordable monthly and annual pricing plans available, including a custom Enterprise solution for businesses with specific goals in mind.
Currently, Vimeo has some interactive video capabilities available on the Vimeo platform, and with the new Wirewax acquisition it’s unclear what features or plans will change.
Vimeo allows you to host your videos from its platform, meaning all of your video data is stored within Vimeo. You can also use your Vimeo videos in Mindstamp by simply copying and pasting the direct file-sharing link to your Vimeo video into Mindstamp, where you can begin adding interactive features to increase video engagement.
If you choose to use videos from Vimeo, we offer a discount on the CORE and Pro plans when choosing to self-host videos on Vimeo’s platform. This allows you to access Vimeo’s professional video platform AND Mindstamp’s affordable and powerful interactive video solution.
To learn more about how Mindstamp can help you achieve your business goals, start your free trial to see these interactive video features in action, or request a personalized demo with one of our interactive video experts to discuss unique capabilities for your business needs.