Source: https://mindstamp.com/integrations/hubspot Generated from the integration guide records: 2026-10-15 # Sync interactive video views and answers to HubSpot CRM guide · Updated: 2026-10-12 · Sent after each view ends, matched by email. Facts checked October 12, 2026. Connect HubSpot once with OAuth on the Mindstamp Pro plan or higher, then turn on what each video sends. When a view ends, Mindstamp creates or updates the contact by the viewer’s email and adds the view, plus the answers and clicks you pick, to the contact timeline. ## What each video view sends to HubSpot | Data | When Mindstamp sends it | Where it shows in HubSpot | Plan | | --- | --- | --- | --- | | Contact | After the view ends, with Send Views, Add/Remove from Lists, or a property mapping on. | A contact found or created by email, with first name, last name, and phone. A viewer variable named like a property’s internal name fills that property. | Pro and higher | | View event | Once for each completed view, with Send Views on. | A timeline event with the video title, start and finish times, percent watched, participation and correctness scores, and interaction count. | Pro and higher | | Answer and click events | After the view ends, for the interactions you select. | Timeline events. An answer event holds the question, choices, answer, and correct answer. A click event holds the label, what was clicked, and the click action. | Pro and higher | | Properties and lists | After the view ends, for mapped interactions and chosen lists. | The answer, or a button’s fixed HubSpot Value, in the property you pick. The contact joins or leaves the static lists you pick. | Pro and higher | ## Connect HubSpot once, then choose what each video sends ### One HubSpot account for the whole organization Mindstamp keeps one HubSpot connection for each organization. If a teammate connects a different HubSpot account later, it replaces the first one. The HubSpot user who approves the app needs Super Admin or App Marketplace access. After you add a property or list in HubSpot, select **Refresh Data** on the Mindstamp HubSpot page. ### Connect your HubSpot account 1. In Mindstamp, open **Integrations**. 2. On the **HubSpot** card, select **Connect**. 3. On the Mindstamp HubSpot page that opens, select **Connect** again. 4. Sign in to HubSpot and approve the Mindstamp app. 5. Check that the page says HubSpot is connected for this organization. [HubSpot setup in the Help Center](https://mindstamp.com/help/hubspot-integration) ### Choose what each video sends HubSpot matches contacts by email, so turn on [lead capture](https://mindstamp.com/help/how-do-i-capture-name-email-or-phone-number-in-my-mindstamp-video) in the video first. 1. Open the video’s **Integrations** page, then select **Manage** on the **HubSpot** card. 2. Under **Send to HubSpot**, turn on **Send Views**. 3. Turn on **Send Interaction Events**, then check the questions and buttons to send under **Select Interactions to Send**. 4. To change list membership, turn on **Add/Remove from Lists** and pick lists under **Add to Lists** or **Remove from Lists**. 5. To fill a contact property from an answer, set a **HubSpot Field** in the question’s **Integrations** section in the editor. Choice, multi-select, text, date, number, rating, and poll questions can map to a field. 6. Play the published video with a test email, then let the view end. 7. Open the contact in HubSpot and check its timeline and properties. ## How Mindstamp differs from HubSpot video ### HubSpot video - Video hosted in HubSpot shows its metrics on contact timelines and in custom reports. Videos embedded from other hosts get no HubSpot analytics. - It can show a form or CTA before or after the video plays. - We found no in-video questions or branching in HubSpot’s video documents. ### What Mindstamp adds - Questions and branching inside the video, with each chosen answer on the contact timeline. - Percent watched, plus participation and correctness scores, for each view on the contact timeline. - An answer or a button’s HubSpot Value in a contact property, and static list changes after the view ends. ## Check these before you rely on the data ### Needs the viewer’s email With Send Views on, each anonymous view fails with MISSING_EMAIL in the “Some HubSpot data did not sync” banner. Turn on lead capture before you turn on HubSpot. ### Sent after the view ends HubSpot gets nothing during playback. If HubSpot is busy, Mindstamp tries again over a few hours, so allow for delay in any follow-up. ### Workflows need HubSpot Professional or Enterprise Mindstamp timeline events can start a workflow only on those tiers, and only for events after the workflow is on. On Free or Starter, map answers to properties and lists. ### Free HubSpot shows 30 days of timeline HubSpot says Free accounts show only activities from the last 30 days on the activity timeline. Map key answers to contact properties so they stay on the record. ## HubSpot interactive video FAQ ### Does Mindstamp integrate with HubSpot? Yes. Mindstamp has an app in the HubSpot App Marketplace, on Pro and higher. Open **Integrations**, select **Connect** on the **HubSpot** card, and approve the app in HubSpot. The HubSpot user needs Super Admin or App Marketplace access. Then turn on **Send Views** or **Send Interaction Events** on each video, because the connection alone sends nothing. See [HubSpot setup](https://mindstamp.com/help/hubspot-integration). ### Which Mindstamp plan includes HubSpot? Pro and higher. The connection, the video switches, and the **HubSpot Field** mapping in the editor all start on Pro. A Mindstamp trial includes HubSpot, so you can test it with your own contact first. See [pricing](https://mindstamp.com/pricing). ### Does the viewer have to give an email for HubSpot? Yes. Mindstamp finds or creates the HubSpot contact by email, so a view without one cannot reach a contact. Ask for an email with [lead capture](https://mindstamp.com/features/capture-leads), or add HubSpot contact tokens to the [video link](https://mindstamp.com/help/personalize-video-links-from-crm). If the viewer gives the email partway through, Mindstamp still links the earlier answers to it. ### When does the data reach HubSpot? After the view ends, which is when the video ends, the viewer reaches 100 percent, or 2 minutes pass with no activity. Allow for some delay after that. If HubSpot is busy or returns a server error, Mindstamp tries again up to five times over a few hours. Failed syncs show in the **Some HubSpot data did not sync** banner on the HubSpot page, with a **Retry failed syncs** button. ### Which HubSpot plan do I need? Professional or Enterprise only for workflows. Every HubSpot plan can create the custom properties and static lists that Mindstamp fills, and Free accounts can create 10 custom properties in total. With Professional or Enterprise, Mindstamp timeline events show as workflow triggers. HubSpot says Free accounts show only the last 30 days of timeline activity. For workflow ideas, read [HubSpot workflows with interactive video](https://mindstamp.com/blog/mindstamp-hubspot-integrating-interactive-video-in-your-marketing-workflow). ### How is Mindstamp different from HubSpot video? HubSpot video tracks views, and Mindstamp adds questions inside the video. Video hosted in HubSpot shows views on contact timelines and can show a form or CTA before or after it plays. Mindstamp puts questions, buttons, and branching inside the video, then sends the answers you pick to the contact. ## Read next - [How does the HubSpot integration work?](https://mindstamp.com/help/hubspot-integration): Setup steps, the data Mindstamp sends, and common sync problems. - [Personalize video links from HubSpot](https://mindstamp.com/help/personalize-video-links-from-crm): Put HubSpot contact tokens in a video link, so each viewer arrives with an email. - [Salesforce](https://mindstamp.com/integrations/salesforce): Routes that send Mindstamp viewer data to Salesforce today, and a quoted setup. - [ClickFunnels](https://mindstamp.com/integrations/clickfunnels): Add each viewer who gives an email as a ClickFunnels contact, store answers in attributes, and tag from clicks. - [Viewer-level reports](https://mindstamp.com/reporting): See every view, answer, and click in Mindstamp, whatever you send to other tools. - [Lead capture](https://mindstamp.com/features/capture-leads): Ask for a name and email inside the video, so a view can belong to a known person. ## The documents behind this guide - [Mindstamp Interactive Video listing](https://ecosystem.hubspot.com/marketplace/apps/mindstamp-283414) (HubSpot App Marketplace) - [Install apps in the HubSpot Marketplace](https://knowledge.hubspot.com/integrations/connect-apps-to-hubspot) (HubSpot Knowledge Base) - [Create workflows](https://knowledge.hubspot.com/workflows/create-workflows) (HubSpot Knowledge Base) - [Set event enrollment triggers](https://knowledge.hubspot.com/workflows/set-event-enrollment-triggers) (HubSpot Knowledge Base) - [Filter activities on a record timeline](https://knowledge.hubspot.com/records/filter-activities-on-a-record-timeline) (HubSpot Knowledge Base) - [Product and Services Catalog](https://legal.hubspot.com/hubspot-product-and-services-catalog) (HubSpot) - [Add videos to HubSpot content](https://knowledge.hubspot.com/website-and-landing-pages/add-videos-to-hubspot-content) (HubSpot Knowledge Base) Facts checked October 12, 2026 against the Mindstamp app and HubSpot’s documents. HubSpot can change its product. Before you rely on the data, send one test view and check that it arrives. --- [All integrations](https://mindstamp.com/integrations) · [Embed and SCORM support by LMS](https://mindstamp.com/integrations/lms) · [Help Center](https://mindstamp.com/help)